PROMOS DE BARRIO. Cerveza Poker.
Agency. David The Agency.
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Colombia is a very diverse country and people's behaviours easily change from one neighbourhood to another. This means that a nationwide promotion does not work to connect with all Colombians, which is why shopkeepers prefer to create their own hand-made promotions rather than using the branded assets we share with them.
But if they know better than we do which promotions work best for them, then we should make them part of our team and allow them to create their own posters with our brand assets. By personalising the experience we are not only helping them to increase sales for their business, but we also have real time data about the best performing promotions in the country.
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Year. 2023.
01. Neighborhood Stores Communication.
02. BEES Platform.
03. Promo generated. Poker + Sandwich.
04. Promo generated. Poker + Pizza.
05. Poster promo. Poker + Pastel de yuca.
06. Promos generated with the app.
AWARDS & RECOGNITIONS.
THE ONE SHOW 2024.
SILVER. Utility.
BRONZE. B2B Communications.
BRONZE. Technology as a Creative Tool.
MERIT. B2B Communications.
MERIT. Commerce.
MERIT. Digital & Online / Websites & Mobile.
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CLIO AWARDS 2024.
SILVER. Creative Commerce acquisition & retention.
BRONZE. Creative business transformation operations.
BRONZE. Digital / Mobile website.
SHORTLIST. Creative commerce specific target audience.
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CANNES LIONS 2023.
SHORTLIST. Creative Commerce.
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LIA. LONDON INTERNATIONAL AWARDS 2023.
GOLD. Creativity in business.
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FESTIVAL ELDORADO 2023.
GRAND PRIX. Creative commerce.
GRAND PRIX. Business transformation.
GOLD. Digital & mobile.
GOLD. Direct.
GOLD. Brand experience & activation.
GOLD. Media.
SILVER. Creative commerce.
BRONZE. Brand experience & activation.
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EFFIE 2023.
BRONZE. Low budget.
BRONZE. Omnichannel shopper solution.
BRONZE. Performance marketing.
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de.bocolombia@gmail.com
+57 319 520 31 40