Agency. David.
THE SIXTH CAN. Cerveza Aguila.
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We replaced the sixth can of our six-pack and offered that space to canned food brands such as peanuts, sausages, cabanos, meatballs, noodles, and pork rinds. It's a can of food that we give to young people just to teach them the importance of eating between drinks to avoid binge eating.
The pack is still available in stores and through delivery apps, and we continue to look for more brands that want to join the initiative and help us create a culture of responsible consumption among young people.
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Year. 2024.
01. Products. Decks design.