Hi.

I'm David, but you can call me Puma.

I'm an art director with 32 years of life and 14 years of experience. Born in Bogotá, Colombia, I studied Graphic Design at Unitec. I'm passionate about creativity, ideas, and stories told through silence. I appreciate simplicity and straightforwardness, but when it comes to my work, I’m detail-obsessed, striving for perfection in every project. For me, work isn't just a job—it's a passion, a craft that pushes me to grow and become better every day.

I've had the privilege of working at Goma, Gran Comunicaciones, Sancho BBDO, Mullenlowe SSP3, Ogilvy, Fantástica, and DAVID. These experiences have shaped my journey and fueled my passion for creativity.

Currently at Media Monks LATAM hub, I'm constantly redefining creativity boundaries, always seeking fresh ways to evolve and master my craft.

Awards & Recognitions.

THE ONE SHOW 2024.

Second Best Art Director in Colombia.

Seventh Best Art Director in Latin America.

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CERVEZA AGUILA. UNOFFICIAL GOALS.

Silver. Commerce.

Bronze. Events / In-Person.

Merit. Experiential / In-Person Events.

Merit. Experiential & Installations / Experiential Immersive.

Merit. Commerce.

Merit. Innovation / Use of Media in Out of Home.

Merit. Commerce.

Merit. Innovation / Use of Media in Experiential & Immersive.

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CERVEZA POKER. PROMOS DE BARRIO.

Silver. Utility.

Bronze. B2B Communications.

Bronze. Technology as a Creative Tool.

Merit. B2B Communications.

Merit. Commerce.

Merit. Digital & Online / Websites & Mobile.

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YOUNG LIONS COMPETITION.

BBC. Gold. Digital. 2021.

Alpina. Shortlist. PR. 2021.

Colombiana. Shortlist. Design. 2016.

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YOUNG GOLDS.

PNUD. Shortlist. Young Golds Digital, 2020

Corpovisionarios. Gold. Young Golds Print, 2015.

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CANNES LIONS.

CERVEZA AGUILA. UNOFFICIAL GOALS.

Bronze. Classic: Outdoor Lions. 2023.

Shortlist. Engagement: Direct Lions. 2023.

Shortlist. Experience: Brand Experience & Activations Lions. 2023.

Shortlist. Experience: Brand Experience & Activations Lions. 2023.

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CERVEZA POKER. PROMOS DE BARRIO.

Shortlist. Experience: Creative Commerce Lions. 2023.

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BUDWEISER. WHTSSP RECORDS.

Bronze. Radio & Audio. 2022.

Bronze. Mobile. 2022.

Shortlist. Entertainment lions for music. 2022.

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*ABUSER DISCLAIMER FOLLOW UP.

Shortlist. Radio 2020.

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CLIO AWARDS.

CERVEZA AGUILA. UNOFFICIAL GOALS.

Gold. Experience / Activation events. 2024.

Silver. Branded entertainment & content experience / Activation. 2024.

Silver. Experience / Activation special build. 2024.

Silver. Out of home ambient. 2024.

Silver. Interactive / Experiential. 2024.

Bronze. Media / Experience activation. 2024.

Bronze. Media / Out of home. 2024.

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CERVEZA POKER. PROMOS DE BARRIO.

Silver. Creative Commerce acquisition & retention- 2024

Bronze. Creative business transformation operations. 2024.

Bronze. Digital / Mobile website. 2024.

Shortlist. Creative commerce specific target audience. 2024.

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BUDWEISER. WHTSSP RECORDS.

Silver. Audio. 2023.

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LONDON INTERNATIONAL AWARDS.

CERVEZA POKER. PROMOS DE BARRIO.

Gold. Creativity In Business to Business. 2023.

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BUDWEISER. WHTSPP RECORDS.

Shortlist. Radio & Audio. 2022.

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EFFIE LATAM.

CERVEZA AGUILA. UNOFFICIAL GOALS.

Gold. Promotional Marketing. 2023.

Shortlist. Media Idea. 2023.

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BUDWEISER. WHTSPP RECORDS.

Silver. Great media idea. 2022.

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AVIATUR. TIQUETES QUE VUELAN.

Shortlist. Special categories. Programmatic. 2019.

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LIGA CONTRA EL CANCER. RASCATEST.

Bronze. Health Care single market products and services. 2018.

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EFFIE COLOMBIA.

CERVEZA POKER. FRIEND YEARS THEORY.

Gold. Youth Marketing. 2023

Shortlist. Alcoholic Beverages. 2023.

Shortlist. Renaissance. 2023.

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CERVEZA POKER. PROMOS DE BARRIO.

Bronze. Low Budget. 2023.

Shortlist. Omnichannel Shopper Solution. 2023.

Shortlist. Performance Marketing. 2023.

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BUDWEISER. WHTSPP RECORDS.

Silver. Engaged community. 2023.

Bronze. Influencer marketing. 2023.

Shortlist. Gran idea de medios. 2023.

Gold. Great media idea. 2022.

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BON YURT. #DILOCONBONYURT

Bronze. Best media idea. 2022.

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CREATIVE X AWARDS.

BUDWEISER. WHTSPP RECORDS.

Grand Prix. The best idea. 2022.

Gold. Entertainment & Branded content. 2022.

Gold. Media. 2022.

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EL OJO DE IBEROAMÉRICA.

BUDWEISER. WHTSPP RECORDS.

Best local idea. 2022.

Silver. Digital & Social. 2022.

Silver. Social platforms Influencers. 2022.

Bronze. Experience on social media platforms. 2022.

Bronze. Radio & Audio. Unconventional use of platforms of audio. 2022.

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*ABUSER DISCLAIMER FOLLOW UP.

Gold. Radio. 2020.

Shortlist. Best local idea. 2020.

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FESTIVAL EL DORADO.

CERVEZA AGUILA. UNOFFICIAL GOALS.

Grand Prix. Entertainment For Sports. 2023.

Grand Prix. Brand Experience & Activation. 2023.

Gold. Entertainment For Sports. 2023.

Gold. Outdoor. 2023.

Gold. Outdoor. 2023.

Gold. Outdoor. 2023.

Silver. Media. 2023.

Silver. Media. 2023.

Silver. Direct. 2023.

Silver. Creative Commerce. 2023.

Silver. Brand Experience & Activation. 2023.

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CERVEZA POKER. PROMOS DE BARRIO.

Grand Prix. Creative Commerce. 2023.

Grand Prix. Business Transformation. 2023.

Gold. Digital & Mobile. 2023.

Gold. Direct. 2023.

Gold. Media. 2023.

Gold. Brand Experience & Activation. 2023.

Silver. Creative Commerce. 2023.

Bronze. Brand Experience & Activation. 2023.

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BUDWEISER. WHTSSP RECORDS.

Grand Prix. Influencer & Social media. 2022.

Gold. Radio. 2022.

Gold. Music. 2022.

Gold. Media. 2022.

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FRIEND YEARS THEORY. CERVEZA POKER.

Shortlist. Film. 2022.

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BON YURT. LOVE SPOTS.

Bronze. Outdoor. 2022

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AGUA MANANTlAL. DETENTE.

Silver. Design. Editorial design. 2021.

Silver. Press. Illustration. 2021..

Bronze. Design. Best Art Direction. 2021.

Shortlist. Direct. Health. 2021.

Shortlist. Design. Health. 2021.

Shortlist. Design. Illustration. 2021.

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#DILOCONBONYURT

Shortlist. Social&Influencer. 2021.

Shortlist. Brand Experience & Activation. 2021.

Shortlist. Outdoor. 2021.

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BUDWEISER. LATIN FIXTURE.

Bronze. Press. 2021.

Bronze. Sport. 2021.

Shortlist. Press. 2021.

Shortlist. Press. 2021.

Shortlist. Press. 2021.

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VIRGIN. GOOD VIBES CEREAL.

Bronze. Design. Packaging design. 2021.

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BURGER KING. CROWNS AND TIARAS.

Shortlist. Film. 2021.

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FIAP.

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MANANTIAL. DETENTE.

Bronze. Photography. 2021.

Bronze. Illustration. 2021.

Shortlist. Press. Non alcoholic beverages. 2021.

Shortlist. Branded content. 2021.

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FIP.

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TREN DE LA NUTRICIÓN. NESTLÉ.

Grand Prix. Kids marketing promotions for children, promotions with toys and games. 2013.

TEMPORADA DE VERANO. HELM BANK.

Gold. Product actions, banking and financial services. 2013.

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PUBLICATIONS.

LÜZER'S ARCHIVE.

CROWNS AND TIARAS. BURGER KING.

Lürzer's Archive. Int’l Archive Vol. 1 + 2/21.

OUR - ESSENCE. PILSENER.

Lürzer's Archive. Int’l Archive Vol. 5 + 6/20.

ANUARIO DE LA PUBLICIDAD COLOMBIANA 2013.

(Página 216 - 217).

BEST ADS.

Touristock. Viajes éxito 2017.

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