UNOFFICIAL GOALS. Cerveza Aguila.
Agency. David The Agency.
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Colombian players are extraordinary, and our goals are celebrated all over the world. Sadly, Colombian fans don't get to enjoy them that often. With an average of 16.8 missed goals per game, Colombia has one of the least goal scoring leagues in South America. A sad fact that takes away the joy from fans.
As the iconic sponsor of football in Colombia, Aguila had to do something. The brand created goal-shaped mats that had motion sensors and placed them next to the goal posts. Turning a boring and static media into the most exciting promotion.
This way every time a player missed a goal, fans scored a beer because every unofficial goal unlocked a real-time promotion redeemable at stadiums, during TV, radio broadcasts, sport bars and of course, through e-commerce.
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Year. 2023.
01. OOH. Aguila goal-shaped mats.
02. OOH. Technological blueprint of the arch.
03. OOH. Location of the arches.
04. OOH. Perspective view of the rug.
05. OOH. Rear view of the rug.
06. OOH. Pascual Guerrero stadium.
07. OOH. Side view of the arch.
08. OOH. Aerial view of the carpet.
09. OOH. Installation of the arch.
10. PROMO notification.
AWARDS & RECOGNITIONS.
D&AD 2024.
WOOD PENCIL. Experiential / B2B Activations.
WOOD PENCIL. Commerce / Live.
SHORTLIST. Commerce / Promotion.
SHORTLIST. Direct / Events.
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THE ONE SHOW 2024.
SILVER. Commerce.
BRONZE. Events / In-Person.
MERIT. Experiential / In-Person Events.
MERIT. Experiential & Installations / Experiential Immersive.
MERIT. Commerce.
MERIT. Innovation / Use of Media in Out of Home.
MERIT. Commerce.
MERIT. Innovation / Use of Media in Experiential & Immersive.
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CLIO AWARDS 2024.
GOLD. Experience/Activation events.
SILVER. Branded Entertainment & Content. Experience/Activation.
SILVER. Experience/Activation. Special build.
SILVER. Out of home. Ambient.
SILVER. Out of home. Interactive/Experiential.
BRONZE. Media. Experience/Activation.
BRONZE. Media/Out of home.
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CANNES LIONS 2023.
BRONZE. Outdoor. Ambient & Experiential live advertising and events.
SHORTLIST. Direct. Culture & Context local brand.
SHORTLIST. Brand Experience & Activation. Excellence in brand experience.
SHORTLIST. Brand Experience & Activation. Live brand experience or activation.
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FESTIVAL ELDORADO 2023.
GRAND PRIX. Entertainment for sports.
GRAND PRIX. Brand Experience & Activation.
GOLD. Entertainment for sports.
GOLD. Outdoor.
GOLD. Outdoor.
GOLD. Outdoor.
SILVER. Media.
SILVER. Media.
SILVER. Direct.
SILVER. Creative Commerce.
SILVER. Brand Experience & Activation.
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EFFIE LATAM 2023
GOLD. Promotional marketing.
SHORTLIST. Media idea.
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de.bocolombia@gmail.com
+57 319 520 31 40