Native Origins.

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To transcend the identity of a modest, local brand and transform it into a symbol of premium excellence. This brand originates from Sucre, Cordoba, and Bolivar – three departments steeped in humble rural origins, collectively constituting 9% of the nation.

The essence of our brand's distinctiveness is rooted in the unique terrain characteristics, climatic conditions, and the dedicated artisans hailing from these Colombian regions. It is within these borders that our beer is crafted with indigenous ingredients such as yucca, corn, and rice. These elements serve as the bedrock of our beer's essence, endowing it with a rare distinction and an unwavering connection to its place of origin.

In response to this challenge, we embarked on a creative journey to amalgamate the unparalleled attributes of each of these departments. Employing the finesse of oil illustration techniques, we meticulously handcrafted paintings that encapsulate the very essence of what makes our brand extraordinary. Our new visual identity is an artistic ode that magnificently captures the innate beauty of its origins, elegantly intertwining them into a cohesive whole.

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